Building Trust: Making Your Audience Part of the Act.
In the tough times ahead companies need to focus on
building a greater trust with their customers and teams.
Andy Cohen’s process of challenging assumptions by using “magic as metaphor” demonstrates the three key elements
that build loyalty for the long haul. It’s a process
utilized by the world’s most successful brands to help
change behaviors and drive business growth.
This is a serious, engaging, risk-free way to help people “think differently” and find practical solutions in an
engaging, entertaining and educational way.
Session Outcomes:
As a result of this session participants will….
•
Transform their traditional thinking about how
marketing drives the brand
•
Learn skills and techniques to engage customers and
teams
•
Empower business partners, colleagues and customers
to favor you over the competition
•
Reduce costly errors when testing new ways to connect
with customers and teams
Outline:
•
Understanding the Power of the Assumption: why smart
marketers make silly mistakes
•
The Power of Choice: providing options generates
response
•
The Science of Offering Control: letting people
determine their own outcome wins their loyalty
•
The Art of Pre-Engagement: getting people to buy
your product before they buy the product
•
The World’s Greatest Secret: winning customers and
team loyalty for life
Style:
•
100% interactive and engaging
•
Use of worksheets
•
Group table exercise